"Original Denim"......It's back and I LOVE IT!
Although Levi Strauss is credited with the invention of "the blue jean", the denim fabric that he used came from the French town of Nimes....and ‘jeans’ comes from the French phrase ‘bleu de Genes’ meaning ‘the blue of Genoa’. Genoese Navy sailors wore denim back in the 1500’s but it wasn’t until the 1870’s when Levi Strauss arrived at the gold rush and quickly identified the need for hard wearing, yet comfortable, work pants. Levi arrived with a shipment of canvas for tents and quickly converted the material into hard wearing overalls. The miners liked these new pants, but they found them a bit rough on their tender areas :) and so Levi imported the denim fabric from Nimes and "denim blue jeans" were born. I grew up when wearing denim jeans was a statement of being young and independent...my parents didn't wear denim! Although you had to dress conservatively for work....you came home and put on your jeans. Although they were stylish...they were...